"Ok so this literally stopped me in my tracks. Why? Something I would have never thought of for a product, it has really nice and bright marketing materials and because I can totally relate! So what is The Bog Tag? Bog actually stands for Boy Or Girl – it’s a gender identification tag for your pets, now I will not say what I know you are all thinking! But, my dog Cody who is a boy, neutered and happens to have a very pretty face, he gets often mistaken for a girly girl dog! It doesn’t bother me when people say, “Oh she’s so pretty…” then look under and say, “Oops I mean he!” I always respond with, “it’s ok, he has a pretty face!” The Bog Tag’s tag line is, ‘Don’t Look Under Me.” This product is creative, funny, cute and new for the pet industry. Can you relate to this?"
– Nancy E. Hassel, LIPetPlace.com